Last week the theme of the UK season 6 X Factor was movies. Joe Archer performed the song "Crying", based on the unknown movie Gummo. Look what happened afterwards to this title:
First of all, lets explore the number of searches on Google for Gummo over the past year. We see a massive search increase:
Likewise, the popularity of Gummo on IMDb (based on MOVIEmeter data) rose by more than 1000 percent. Clearly, The X Factor has a great impact.
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